Nigerian Trends in 2010

January 2010:

  • More people are looking to invest in property and real estate
  • Toyota and Honda are still the most common cars in the country
  • Sales of domestic generators are still on the up
  • Marriages between age groups of 24-28yrs are increasingly popular
  • Pure water (50cl water sold in a transparent bag) has in excess of 20 brands
  • Wedding planning is also big business
  • The MTNFastlink is one of the most used Internet connections (I’m using it now :D)
  • More Nigerians go to Dubai for holiday/shopping than they do to London
  • Growing numbers visit Ghana for short breaks (40mins away by plane)
  • Slim neckties are in fashion and are here to stay
  • Women’s handbags seem to have stopped getting bigger…just more flashy
  • Blackberrys are in demand and the lingo ‘What’s your BB pin?’ is catching on fast
  • There has been a surge in registrations with the Chartered Institute of Personnel Management of Nigeria (CIPM)
  • The Banking industry is no longer as attractive as it used to be for job seekers
  • The staggering Chelsea, ManU and Arsenal fanbase here is an untapped market
  • Ralph Lauren Polo shirts (with number on sleeve and horse) are also very popular
  • People have been receiving text messages stating that the NSE (our stock market) is picking up.
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5 thoughts on “Nigerian Trends in 2010

  1. I love reading about Nigeria, from your unbounded viewpoint. I think Africans often have the best sense of the absurd of anyone. Your posts are entertaining and enlightening, and I feel like I could even function there as an odd boy looking in, as you seem to be.

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